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Resources · The Field Guide
The industry's terms, defined plainly by the people who produce it. A reference for producers, brands, and the next generation learning the craft — part of the GHXSTSHIP commitment to training experiential producers.
The end-to-end creative and physical production of live experiences — festivals, concerts and tours, brand activations, immersive experiences, and sporting events — from concept through strike.
Related: Production Lifecycle · Brand ActivationThe structured, repeatable phases a live experience moves through from start to finish. GHXSTSHIP uses an eight-phase lifecycle: Project Discovery, Research & Development, Creative Design, Compliance & Risk Management, Production & Build, Operations & Logistics, Live Activation, and Strike & Post-Production.
The GHXSTSHIP methodologyA live, experiential marketing engagement that brings a brand to life through physical or immersive interaction with an audience, designed to drive awareness, affinity, and measurable action.
A designed environment that audiences step inside and move through, using narrative, spatial design, and interactive technology to surround and engage them.
The scheduled process of transporting, installing, and assembling all production elements — staging, scenic, audio, lighting, video, and rigging — at a venue ahead of a live event.
The minute-by-minute master document that sequences every cue, transition, and responsibility across departments during a live event, used by the show caller to run the event.
The person who directs a live event in real time, calling cues to audio, lighting, video, and stage departments from the run of show.
The controlled teardown, removal, and load-out of all production elements after a live event concludes, including reconciliation and site restoration.
The total physical space and spatial layout a brand activation or installation occupies within a venue or site, including audience flow and technical zones.
The software and integrated systems that power live experience production and audience engagement — including production management (ATLVS), workforce and crew management (COMPVSS), and ticketing platforms (GVTEWAY).
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